Empathy Dog Grooming
Fear Free, Force Free, Choice Led
There are many aspects to Dog Grooming and the Salon Environment that are difficult and challenging for dogs to cope with. Fear and anxiety levels can often be raised to the point at which dogs become overwhelmed and start to exhibit stressed and negative behaviours. Fear Free, Consent based grooming reduces fear, anxiety and stress and gives the dog back choice and control over being handled and their groom, empowering them to build trust, feel calm, comfortable, and ultimately learn to enjoy being groomed. I work 1-2-1, hand in paw with YOU and your amazing companion using compassion, empathy, communication and lots of patience alongside ACE ( Animal Centred Education) Free Work, interactive games, treats and bespoke strategies specific to the story of you and your dog.
All dogs are different which is why their grooming journeys need to be too.
About me
My name is Caro
I live with my Georgian Ovcharka rescue dog Kaali, Bella and Bogie our cats and my husband Nick. We have four grown up children who all swear I love dogs more than them! My background is in fostering and socialising rescue dogs with issues and helping to provide support once they are rehomed and I still volunteer for and support the Animal Welfare Charity Mayhew Georgia.
I became a Dog Groomer because I simply love working with dogs. I quickly identified during my training what a challenge the Grooming environment could be. Loud noises, smells, being handled, people, other stressed dogs, dryers, water, and standing restrained for extended periods.
Working in a busy salon, I realised just how many dogs have difficulties with the grooming process and exhibited recognised signs of fear, anxiety and stress. I also noticed how negative behaviour often escalated and I knew I wanted to work differently. I also knew that research shows given time ,and a Fear Free, Consent led grooming approach, many dogs could actually learn to cope better, lose their negative associations, and even begin to enjoy being groomed.
So Empathy Dog Grooming was born. A Fear Free, Force Free, Choice led environment where dogs are given the freedom to consent to and control the pace and progress of their grooms.

Caro and ‘Kaali'
Fully insured

and protected
SERVICES
All Groom Plans are tailored and salon equipment /tools chosen, to support your dog’s individual emotional and physical needs and care for them nose to tail. Vegan Shampoo and Skin Care products are chosen to compliment your dog’s skin and coat type. Appointment lengths will vary according to your dog’s individual grooming plan and temperament.
All Services are priced according to Size, Temperament, Weight, Coat & Type of Groom /Styling requested.
All Grooms include a short ACE Free Work session.
0 – 10kg
Small Breed

Full Groom from £30 - £45
Bath & Blow Dry from £20
10 – 25kg
Medium Breed

Full Groom from £45 - £60
Bath & Blow Dry from £25
25 – 40kg
Large Breed

Full Groom from £60 - £80
Bath & Blow Dry from £35
Giant Breeds POA

In loving memory of our extraordinary Labrador Retriever “Hero”. Guide and mentor to so many fearful, troubled foster street dogs. He taught them how to live with humans, to find their feet, their confidence and forever homes. We miss him so much.
A haven for all anxious, fearful, sensitive dogs plus dogs which have previously acquired negative associations with equipment or grooming procedures. Hero’s Dogs individually tailored desensitisation and socialisation plans are aimed at supporting dogs and their guardians to build positive grooming associations over time and at their own pace in a caring, fear free, force free, choice led, calming environment.
£35.00 Initial session (ACE Free work)
£20.00 per 30 mins
£30.00 per 45 mins
5 & 10 Session block booking discounts available
Grooming & Salon Socialisation package
for Puppies & Guardians

- Building a trusting relationship between puppy, groomer and guardian, ensuring the puppy is gradually introduced to the salon environment and equipment in a fun, interactive and positive way entirely at its own pace.
- Every element of the grooming process is carefully introduced using positive desensitisation and counter conditioning techniques. Guardians are encouraged to participate and through homework support their puppies progress and build confidence in caring for their puppies’ coats regularly in between grooms.
- Puppies will only progress to the next step when they are fully confident and at ease with the step they are on. More sensitive puppies may need two or three sessions to get comfortable with a particular step. More confident puppies may be able to combine steps.
- Our shared goal is a relaxed, cooperative and happy young dog, who reacts positively to and enjoys being groomed at home as well as in the salon environment.
'Hero’s Pups' Grooming and Salon Socialisation Package includes:
- A welcome pack
- Lickimat
- A copy of Sue Williamson’s excellent “Taking the Grrr out of Grooming Your Dog”
- Up to 10 grooming/salon socialisation sessions
- 10% discount off all grooms until your puppy reaches a year old
£125
STEP 1
Fun, relaxed introduction to the salon environment through ACE Free work (guardian present)
STEP 2
Introductions to salon equipment, tools, being handled and individual elements of grooming utilising ACE Free Work
Step 3
Exploring basic grooming and handling of sensitive areas (Paws, Face, Hygiene)
Step 4
Introductions to water, bathing and drying
Step 5
Full Groom




















Get in touch
Mon - Fri 8am - 5pm
07496 378199
Empathy Dog Grooming
Stretton-on-Fosse
GL56 9RB